Ship a team-ready marketing function in <30 days
Embedded CMO for Seed to Series B founders to build marketing and scale it
Embedded CMO for Seed to Series B
Start with System Build. Then fuel it with System Scale.
System Build
4 weeks (fixed fee)
Turn founder-led marketing into a repeatable system your team can run then ship the first version.
Best for: early teams with upcoming launches and when founder-led marketing has stalled or feels like “random acts.”
Includes ✅
Week 1 review + 4-week plan (what ships + why)
Positioning + messaging v1 (clear narrative + proof points)
Key pages/artifacts refreshed (website, other collateral)
Weekly scorecard (3 KPIs + owners) tied to your motion
Top 10 growth opps (ranked by expected impact)
8-12 weeks (monthly fee)
Once the engine is running, you'll need to expand its channels so it continues without your intervention.
Best for: post-raise teams who need a durable, validated function for step-change growth.
Each week ends with shipped work, a short review, and clear calls on what to double down on vs. drop.
Includes ✅
Weekly review (what's shipped, changed + next)
Channel breadth (content/SEO, lifecycle, demand capture, paid if it fits)
Conversion + activation lifts across the journey
Hiring + onboarding plan (key roles, interviewing)
Transition plan so your next hire can take the keys
Results
What I’ve already delivered
Shipped fast. Moved the metrics. Built repeatable systems that scaled.
Delivered comprehensive GTMs to support high visibility moments (e.g., Series D, $1B valuation)
Grew brand awareness via global and localized PR + experientials (e.g., Times Square OOH)
Scaled distribution through owned and earned media partners + exec visibility
Scaled inbound demand engines that generated qualified pipeline QoQ
Orchestrated sales-led + PLG motions simultaneously, growing both qualified intent and acquisition
Led executive engagement programs that converted pipeline (e.g., hosted summit in Kyoto)
About
I build marketing systems that compound.
I started at Microsoft, then moved into VC-backed startups across fintech, crypto, AR, and DTC.
My niche is 0→1 GTM: moments where the goal is clear but the playbook isn’t. I step into unclear paths, separate signal from noise, ship a v1, then turn it into a repeatable motion a team can run.
Along the way, I’ve built lean, globally remote teams, worked across sales-led, PLG, and hybrid models, and stayed close to execution so I'm accountable for outcomes, not just recommendations.
Testimonials
Trusted to ship and make it repeatable
"Strong judgement, high output with repeatable momentum"
FAQs